‘Content repurposing is about getting the maximum return from every single piece of content you create.’
– Amy Woods
Do you reuse your content? 💭
It’s unlikely that all of your followers will see every single one of your posts, thanks to the algorithms that curate all of our social media feeds – so repurposing content is a great way to update your feed without constantly finding new topics to talk about!⚡️
By focusing on repackaging your old content in a way that keeps it fresh and exciting, you can ensure that, even if your followers HAVE seen it before, they’ll still find your content engaging! 💗
Here are some of our favourite fun ways to repurpose old content:
✨ Reuse a TikTok as an Instagram Reel
✨ Transform an infographic into a more detailed carousel post
✨ Expand a tweet into a longer, more detailed caption
✨ Condense a long blog post into an informative carousel post
✨ Turn an interesting caption into a voiceover for a TikTok or Reel
Which ways do you reuse content? Let us know in the comments! 🤍
