Is your business on LinkedIn yet? If it’s not, here are some great reasons why it should be…
✨ You can share your expertise
LinkedIn is a social media site designed specifically for professional networking. Users are eager to connect with others in their industry, which means you can share your expertise with an audience that’s keen to learn.
✨ You can build a network
Using your personal profile, you can connect with other users to build a network of experts. They may be in your own industry, or in a completely different field – which is useful for increasing your knowledge! You can also invite your connections to follow your company’s page, and increase your number of potential leads.
✨ You can post long-form content
LinkedIn is perfect for sharing long-form content such as lengthier posts, blogs or articles. This helps to inform and entertain your audience, and can help to boost your conversion rate.
✨ You can attract new talent
One key function of LinkedIn is that companies can post job listings. If you’re looking for new people to join your team, it’s a good idea to load up your company’s page with exciting, engaging content – which potential applicants will then see.
How often do you use LinkedIn? 💭
